Understanding Bounce Rate

What is bounce rate is the share of visitors who left your internet site/webpage in the entry point without having done any activity. Activity would mean clicks made & pages visited. High bounce rate indicates that the content presented or way it turned out presented had not been relevant towards the entrance options.

Visitors landing in your entry page are considered to bounce if they:



Close of the question or an open tab
Types a whole new URL
Leave your website by clicking the BACK button
Click a web link on the page that takes them to another site.
Or the Session timeouts (generally taken as 30 mins)
Why everyone is looking for ways to lower Bounce Rate?

The answer is simple - The lower the bounce rate, higher the opportunity of visitor browsing your internet site pages and converting.

Google.com analytics specialist Avinash Kaushik has told you:

"It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying."

Now, the bigger question is - How to control the Bounce Rate?

Content - The content available on the website is the key factor for bounce rate. If this content is relevant to the visitors expectations the likelihood is that they is not going to bounce from your site without visiting other sections of website. For E.g. if your web site is about IT Conferences and also on landing page you're talking about general stuff and not educating the visitors for the benefits of attending your conferences, then readers are more likely to leave your website due to deficiency of desired information.
Website Load Time - Try to decrease the website load time - It's really difficult to find patient visitors. Instead of using heavy animations on the complete page that can take lot of time to load, use animation only within the banner area and present text content in remaining the main page. This will make user read this content and in the mean time your animation will also load.
Flow - Provide your prospective customers with proper entry ways to find their way. Do proper linking to the internal pages that guide the crooks to their aspects of interest. Most of the visitors bounce because they were not able to navigate to relevant pages. Make your navigation flow simple to use by categorizing and sub-categorizing.
Above the fold - All your information and facts has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that part of the website that you just see with out a scroll. Research states that 60% - 80% of visitors will not scroll your web site 'down the fold', therefore the best opportunity is lying 'above the fold'.
Popups - No one likes Popups, especially when then appear just as one unwanted guest. They are the biggest distraction, whenever a visitor is looking to get some information and facts. Even the feedback popup, sometimes annoys the visitors and they bounce.
The previously referred to points will surely help you reduce your website bounce rate

We at AfterTheNet - The Web Strategy Company follow the previously listed keyword strategy to supplement our clients with basic towards the most advanced processes for any goal they choose to reach with their website. Our step wise approach offers them the complete visibility of their website - that they can are deprived of very often, in deficiency of a trustworthy resource.