Tips to Promote Your Local Business With Google Ads

Google Ads is amongst the most popular and widely used paid advertising platforms in a digital marketing strategy today. It is a proven method containing benefitted many organisations by method of;

Reaching more and more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility for the brand and business.
There is a lot of potentials around for businesses, specifically for local businesses, because after a while, people near me' searches have raised drastically (with the advent of smart cellular devices), creating more opportunities for local businesses.



With the aid of a Digital Marketing Agency that is certainly specialized in what is google ads or elsewhere, exactly what can a local business do to be able to tap into the vast opportunities provided by Google Ads to make more leads, traffic, and conversions?

Here are a few tips:

Ad extensions - Ad extensions are extra items of information that are added for your advertisement giving more info about your business to users. Ad extensions range from such information as contact numbers, reviews, additional links to your website, etc. Your ad extensions ought to be selected in accordance with your specific goals for creating the ad, as well as your partner Google Ads Agency can assist you with this. For example, if you want to direct lots more people to your physical store, you can have location extensions, call-out extensions, etc.

Local service ads - This is a relatively recent ad format on Google Ads, that is certainly specially designed for local businesses that offer a specific service. These ads have excellent performance because they're very tightly related to the search. An added advantage of local service ads is they give the business more prominence on Google Maps and you will be displayed on 'near me' searches.

Google product listings - Let your customers and other shoppers understand what products you've got in stock with Google product listings.

Customer reviews - Using your customer reviews on your website is a superb way of increasing conversions, provided they are placed well and they are positive reviews. How do you know which reviews will have a positive reaction for your customers? You can test which reviews attract clicks by testing them as ad copy. The best-performing ones needs to be displayed on the website.

Testing keywords - Run ads with assorted keywords to determine what ones will convert well. The best-performing keywords will then be used for the SEO purposes.

Use local terms for keywords - Using local terms for keywords as well as the copy can be extremely appealing to shoppers and make a sense of pride within your local community. In addition, using local landmarks and locations might be beneficial to you at the same time.

Google's My Business page - This feature is provided for free for business users and makes it simplallows you for people to get information about your small business. This normally include telephone numbers, addresses, product types, opening hours, etc, at the same time as customer reviews.

Negative keywords - Negative keywords can drain your budget, and not really get you any leads. Having a listing of negative keywords is a good means of avoiding unwanted traffic which is irrelevant in your business, and will not allow you to get any sales.

Optimised landing pages - More often than not, an advert will lead a client to a business website's Home page and beyond this concept the user is predicted to navigate the web page on their own and locate the products these are interested in. Most users have fed up after a few years and abandon their intent to get anything. The solution because of this is to have dedicated landing pages to your ad campaigns so that an individual is directed to these products or information they're interested in.

Remarketing ads - Remarketing to people people who have already visited your site previously is a great way of increasing conversions because these are people who had or still have the interest order your products.